MBA Courseware

STRATEGIC MANAGEMENT : 1. Evolution of concept 2. Importance of strategic management 3. Components of strategic management 4. The three levels of strategic planning 5. Making strategic decisions Strategic management is the process of specifying an organization 's objectives, developing policies and plans to achieve these objectives, and allocating resources to implement the policies and plans to achieve the organization's objectives. It is the highest level of managerial activity, usually performed by an organization's Chief Executive Officer (CEO) and executive team .  Strategic management provides overall direction to the enterprise. Or Strategic management can be defined as the set of decisions and actions resulting in formulation and implementation of strategies designed to achieve the objectives of an organization.  Evolution Igor Ansoff is the pioneer. Henry Mintzberg and Michael E Porter enriched it. Ansoffs strategic success paradigm identifies the conditions

Strategic management is the key factor for success of business organisations these days. Strategy for growth,profitability and geographical expansion is of great interest for business managers everywhere.Strategic management is the topic for study for MBA students all over the world. The principles and tools of strategic management has critical value for managers and students of management programmes. This blog will carry articles on strategic management and related topics from current publications and study material. This blog could also give information on availability of job opportunities for management graduates. This will also provide advice and counselling for management students and young managers for carrier planning and development.